While Apps Are Hot, Mobile Web Is Hotter
A recent Nielson report projects that smartphones won't even saturate 50% of the market share until 2011. Mobile strategies for your company should thus include the mobile web, as it is still a viable way to reach your audience. Those users who can't run apps on their handset can still access the web on that same handset.
There are pros and cons for both mobile web and mobile applications:
Mobile Web Pros and Cons
- Pros: Mobile phones and smartphones are supported. More economical than mobile apps.
- Cons: Unable to use advanced phone features such as camera, GPS; less functionality.
Mobile App Pros and Cons
- Pros: Support for native functions of the smartphone (GPS, camera, etc.)
- Cons: Additional developer time and costs to develop across multiple platforms