Understanding SEO is Key to Your Company's Success
While the subject of SEO does bring out the geek in the best of people, it produces a tangible result for your business presence in search engine queries, or more specifically, search engine results. And while social media may seem like mere child's play, it has become more important than many other aspects of your site's SEO preparations.
While SEO hasn't--and shouldn't--become the top priority for your business, it is an integral part of the same business functions which drive your marketing and sales efforts. Understanding what SEO is, what it does, and how it is achieved will bring more exposure to your potential customers.