Google Tests Itself on Own SEO Scorecard
Google's SEO report card is part of what they describe as "an effort to provide Googles product teams with ideas on how they can improve their products pages using simple and accepted optimizations. These [are] intended to not only help search engines understand the content of our pages better, but also to improve our users experience when visiting our sites."
Like many things Google, they have posted the results of their scorecard online so others can learn from how they themselves could improve their SEO results. The report card focused on three critical SEO areas:
- Search Result Presentation
- URLs and redirects
- on-page optimization